Experience - Ben Howington
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Highly skilled Director of Marketing with 15 years’ experience who can develop and execute strategic marketing and communications initiatives that will add value, drive brand awareness and increase profitability for a variety of companies and industries. I have a sharp eye for design and the deep technical skills to bring anything to life.

Marketing Communications
Marketing Strategy
Digital Marketing
Graphic Design
Web Design & Development
Audio/Video Production
Public Relations
Business Development
Project Management

Excelsior Venture Capital

Raleigh, NC


Director of Marketing

Responsible for marketing, communications and branding strategies of all portfolio companies. Notable achievements:

  • Successfully managed turnaround efforts of luxury leather bag company crippled by production delays by focusing on product design and quality. Maintained customer loyalty and design credibility with the creation of a new brand with improved production capabilities.
  • Developed and executed marketing and branding strategies for high-end men’s valet stand company aimed at building interest in niche luxury goods category and successfully positioning products as works of art.

Plectrum Communications

Raleigh, NC

2009 – 2016

Marketing Communications Consultant

Provided clients in diverse markets with a full range of technology-based marketing communications and branding services, including: Digital Marketing, Branding, Logo Design, Web Design, WordPress Development, Mobile App Development, Graphic Design, SEO, Analytics, Video Production, Business Development, Social Media Marketing, Project Management. Notable achievements:

  • Increased revenue by 665% for wallet and holster company through the redesign of the organization’s ecommerce website, messaging and branding.
  • Created popular music instruction website and YouTube channel with millions of videos views, national media coverage and the #1 Google page rank in its category.
  • Developed new website and internal communications portal for the nation’s leading electrical training organization, servicing tens of thousands of members across North America.
  • Designed and developed WordPress websites, mobile apps, marketing plans, brand identities and communications strategies for clients across a wide range of industries, including: Finance, Food Services, Healthcare, Construction, Luxury Goods, Ecommerce, Education, Apparel, Music and Real Estate.


Raleigh, NC

2009 – 2016

Communications Manager

Played an integral role on Ericsson’s North American communications team. Extensive knowledge of the telecommunications industry, mobile broadband, IoT and the Networked Society. Notable achievements:

  • Developed and executed communications plan for the launch of Ericsson’s Mobile Broadband Modules business unit, resulting in positive coverage from major national and international media, including: The Wall Street Journal, New York Times, Financial Times, Associated Press, Reuters, Dow Jones, Bloomberg, Forbes, Fortune, BusinessWeek, CNBC and Bloomberg TV.
  • Secured prestigious Wall Street Journal Tech Innovation Award for the Ericsson Tower Tube.
  • Managed communications for major acquisitions, announcements, events and awards.

Coltrin & Associates

New York, NY

2006 – 2009

Senior Account Manager

Directed agency of record accounts for clients ranging from Fortune 500 corporations to start-ups, including Ericsson, Quiznos, Smiths Detection and Alvanon. Notable achievements:

  • Increased monthly retained revenues for responsible client accounts by 87 percent
  • Increased media coverage for responsible client accounts by 66 percent
  • Developed client stories with major national and international media, including: USA Today, The Wall Street Journal, New York Times, Financial Times, Associated Press, Reuters, Dow Jones, Bloomberg, Forbes, Fortune, BusinessWeek, CNBC and Bloomberg TV

Woodmoor Group

Raleigh, NC

2004 – 2006

Marketing Specialist/Graphic Designer

Promoted rapidly through the organization by showing initiative to improve company’s marketing and branding efforts. Notable achievements:

  • Managed complete redesign of flagship software product’s user interface, moving software from desktop to web-based application.
  • Developed new communications vehicles to raise corporate profile


Brigham Young University – Idaho

Bachelor of Arts, Communications, 2004

Fluent in spoken and written Portuguese

Technology Skills


Adobe CC


Final Cut Pro
After Effects




Google Analytics


JQuery Mobile