Marketing Communications
Marketing Strategy
Digital Marketing
Graphic Design
Web Design & Development
Audio/Video Production
Public Relations
Business Development
Project Management
Excelsior Venture Capital
Raleigh, NC
2016-Present
Director of Marketing
Responsible for marketing, communications and branding strategies of all portfolio companies. Notable achievements:
- Successfully managed turnaround efforts of luxury leather bag company crippled by production delays by focusing on product design and quality. Maintained customer loyalty and design credibility with the creation of a new brand with improved production capabilities.
- Developed and executed marketing and branding strategies for high-end men’s valet stand company aimed at building interest in niche luxury goods category and successfully positioning products as works of art.
Plectrum Communications
Raleigh, NC
2009 – 2016
Marketing Communications Consultant
Provided clients in diverse markets with a full range of technology-based marketing communications and branding services, including: Digital Marketing, Branding, Logo Design, Web Design, WordPress Development, Mobile App Development, Graphic Design, SEO, Analytics, Video Production, Business Development, Social Media Marketing, Project Management. Notable achievements:
- Increased revenue by 665% for wallet and holster company through the redesign of the organization’s ecommerce website, messaging and branding.
- Created popular music instruction website and YouTube channel with millions of videos views, national media coverage and the #1 Google page rank in its category.
- Developed new website and internal communications portal for the nation’s leading electrical training organization, servicing tens of thousands of members across North America.
- Designed and developed WordPress websites, mobile apps, marketing plans, brand identities and communications strategies for clients across a wide range of industries, including: Finance, Food Services, Healthcare, Construction, Luxury Goods, Ecommerce, Education, Apparel, Music and Real Estate.
Ericsson
Raleigh, NC
2009 – 2016
Communications Manager
Played an integral role on Ericsson’s North American communications team. Extensive knowledge of the telecommunications industry, mobile broadband, IoT and the Networked Society. Notable achievements:
- Developed and executed communications plan for the launch of Ericsson’s Mobile Broadband Modules business unit, resulting in positive coverage from major national and international media, including: The Wall Street Journal, New York Times, Financial Times, Associated Press, Reuters, Dow Jones, Bloomberg, Forbes, Fortune, BusinessWeek, CNBC and Bloomberg TV.
- Secured prestigious Wall Street Journal Tech Innovation Award for the Ericsson Tower Tube.
- Managed communications for major acquisitions, announcements, events and awards.
Coltrin & Associates
New York, NY
2006 – 2009
Senior Account Manager
Directed agency of record accounts for clients ranging from Fortune 500 corporations to start-ups, including Ericsson, Quiznos, Smiths Detection and Alvanon. Notable achievements:
- Increased monthly retained revenues for responsible client accounts by 87 percent
- Increased media coverage for responsible client accounts by 66 percent
- Developed client stories with major national and international media, including: USA Today, The Wall Street Journal, New York Times, Financial Times, Associated Press, Reuters, Dow Jones, Bloomberg, Forbes, Fortune, BusinessWeek, CNBC and Bloomberg TV
Woodmoor Group
Raleigh, NC
2004 – 2006
Marketing Specialist/Graphic Designer
Promoted rapidly through the organization by showing initiative to improve company’s marketing and branding efforts. Notable achievements:
- Managed complete redesign of flagship software product’s user interface, moving software from desktop to web-based application.
- Developed new communications vehicles to raise corporate profile
Education
Brigham Young University – Idaho
Bachelor of Arts, Communications, 2004
Fluent in spoken and written Portuguese
Technology Skills
Design
Photoshop
Illustrator
InDesign
Adobe CC
Video
Final Cut Pro
After Effects
Motion
Audio
Logic
Audition
Web
WordPress
Ecommerce
Google Analytics
SEO
Code
HTML
CSS
JQuery Mobile
PhoneGap
Office
Word
Excel
PowerPoint